Built by Detailers. Made for Detailers.
At LURU Detailing, we believe that the right tools make every detail better.
Our journey started with a simple goal: to create high-quality detailing products that make car care easier, faster, and more effective — without compromising on quality.
We pay attention to the details that matter. From the materials we choose to the performance of every product, our goal is to offer products that we would confidently use on our own vehicles.
Our LURU Detailing Towel was created with performance in mind — premium 850 GSM twisted-loop microfiber, a large 70 × 90 cm (27.6 × 35.4 inches) size, and exceptional absorbency for fast and efficient vehicle drying.
But LURU Detailing is more than just a towel.
We are building a brand for people who take pride in their vehicles and care about doing the job right. Whether you’re a professional detailer or someone who simply loves keeping their car looking its best, we’re here to provide products you can rely on.
Our Mission
To create high-performance detailing products that combine quality, functionality, and great value — and to continuously improve them based on real-world use and feedback from the detailing community.
LURU Detailing — Detail Better.